Sage Software - CRE

Integrated campaigns

Challenge:

Mid-quarter redirect in strategy to drive more leads. New creative had to be designed with no mention of specific offer or logos (Starbuck's brand name).

Opportunity:

Provide compelling DM / eDM split test creative under a tight deadline. Use data collection mini-site for offer redemption and sales follow-up.

Results:

Message was equally effective in both channels and drove 149% more response than the previous quarter's effort.