Sage Software - FAS

Creative innovation

Challenge:

Bypass gatekeepers to reach intended business decision-maker targets. Once reaching them, communicate effectively and efficiently product benefits.

Opportunity:

Employ the use of the "iconic" office communication vehicle (an interoffice envelope) to deliver our client's message. To keep the communication relevant, its contents consisted of a personal note from a Sage Software executive ("peer") attached to sample reports that the decision-maker would benefit from if they purchased the product for their business.

Results:

In many cases, the interoffice package bypassed mailroom "gatekeepers," contributing to a 20% lift over previous efforts.