U.S. Bank

Acquisition

Challenge:

Increase checking account sales through effective cross-sell of existing customer base.

Opportunity:

Plan, design and execute multiple, ongoing audience, channel, package and offer tests. Achieve and maintain optimum mix for maximum ROI. Test matrixes range from 25 - 100+ test cells and from 500k to over a million customers (mail and email).

Results:

Three key insights were gained allowing us to increase gross deposit and checking results by 94% and 72% YOY respectively and increase incremental results by 500% for deposits and 400% for checking YOY.